In the global economy, the entertainment and media industry ranks among the top 10, but its impact goes beyond the economic, affecting culture, education, and even public policies.
This is a strategic sector for expanding a country’s perspectives and culture, bringing respect and knowledge to the world.
In light of these facts, the Brazilian government has initiated a policy to promote the area with significant investments. Today, approximately 1.3 billion reais are invested annually in these productions through the Audiovisual Sector Fund.
The sector’s growth in 3 years will be 260%, far exceeding that of any other sector. With the new Law No. 12.485/11, which requires a minimum quota of national productions on pay-TV channels, around 97% of national audiovisual production will occupy this space.
Other sectors are boosted by audiovisual production, as its complexity requires a wide range of professionals. From screenwriters, editors, and digital platform animators to business administrators, accountants, writers, actors, models, musicians, electricians, camera operators, assistants, photographers, visual artists, athletes, software and game developers, among many others.
The creation of Film Commissions and production hubs, as shown by case studies from South Africa and New Zealand, can have a drastic impact on the local economy, generating jobs without pollution. Additionally, there is an impressive boost in tourism when large productions are made in these locations. These places have become major tourist hubs.
Therefore, we have a clean industry capable of generating a large number of jobs and bringing about significant economic transformation without causing harm to the environment or the population's quality of life. It is a true calling for our state, a national reference in development and quality of life. Perfect for areas that rely on nature-based tourism and are situated in locations with fragile ecosystems, protected by environmental laws.
“Hollywood and CNN are now undeniably more important in terms of international trade than General Motors or United States Steel; the British music industry 'exports' more than the aerospace industry of that country. These are not, Cable continues, frivolous factoids; they illustrate a new dimension of globalization that is asserted through trade: marketable services that can shape cultural values and provide information through news, entertainment, and advertising campaigns, and that penetrate the heart of the sense of identity of nations” (Cable, 1995:34).
Produce a vast amount of material rich in content related to the environment and socioeconomic development, knowledge, history, health, and legacies.
Impact the global film market.
Promote employment in the industry and audiovisual production.
Contribute to the formation of a population conscious of its origins, ancestors, and proud of its identity.
Bring well-paid job opportunities.
Create an audiovisual production hub in south america capable of distributing internationally recognized works.
Show the world the potential of cooperation between peoples.
Promote and spread the history of qatari people in south america and bring our stories to the nations of the middle east through the DFI.
