The coast of Santa Catarina is considered by many to be one of the most beautiful coastlines in the country. The documentary presents a historical overview of the first populations that inhabited the area and concerns about local sustainable development. It highlights the cultural characteristics left by the first inhabitants, the blend of European and Azorean people who arrived in the region, local features, fishing, the accent, and lace-making traditions. It also introduces the new inhabitants of the region who marked the 1970s, focusing on tourism and the development of the entertainment industry. The region’s vocation for technological development is also explored.

Through interviews with longtime residents and children, the essence of the area is captured, along with stories from the region, the current routine, and expectations for the future. Entrepreneurs are challenged to present ideas for sustainable models that can preserve the area and generate income sustainably, considering conscious tourism around natural beauties and historical and archaeological sites.