“Credit for All” addresses an innovative credit system that enabled disadvantaged and marginalized classes to access credit with interest rates far below market rates, bringing dignity to the lives of a large part of the population and having a significant positive impact on the economy.
The story follows a boy who leaves the outskirts in search of work in one of Brazil’s largest cities, Belo Horizonte. Márcio Alaor, the boy in question, starts as an office boy and quickly rises to become vice president. He is responsible for implementing the credit system for classes C, D, and E, eventually creating a system never before seen in the country, which quickly expands to reach riverside populations in the middle of forests and small towns in remote areas, where bank branches had never reached.
The work portrays the contrasts existing in Brazil, with photographs inspired by the renowned Sebastião Salgado, featuring close-ups of faces, images of impoverished regions, and testimonies from people who benefited from this resource, as well as from union leaders, ministers, renowned entrepreneurs, and professionals from the national and international financial system, demonstrating the economic impact on the country and the importance of this credit model for the world.